Xplore Norway

Xplore Norway for business

A Norway media brand you can build alongside.

Reach a self-selected audience of Norway travellers through the channel, the app, and the archive. White-label, sponsored video, footage licensing, custom audio guides, corporate tours, and speaking. For tourism actors, broadcasters, DMOs, and partners who want to work with editorial credibility rather than against it.

Get in touch See what we offer

10,800 YouTube subscribers · 30,000+ monthly viewers · 1,058 POIs in the app · 4 working languages

Why this brand

Editorial credibility is the commercial asset.

The Xplore Norway channel has built its audience by saying things official tourism actors structurally cannot: that a famous viewpoint isn't worth the detour, that a region has an overtourism problem, that a marketed experience is overrated. That voice is why viewers trust the recommendations, and why partner integrations actually convert. Marketing copy that sounds like marketing copy doesn't work on this audience.

Every commercial partnership is editorially disclosed and held to the same content standards as everything else on the channel. Partners get access to a real audience, not a paid impression count. That's what makes the brand worth working with, and what makes it possible to scale alongside it rather than against it.

Services

Six ways to work together.

Sponsored video is the headline service. Five more sit alongside it.

Partner placement in the app.

Have your business, attraction, or destination featured as a POI in the Xplore Norway app, with full content written by us in English, German, and French, professional audio narration, and proper GPS triggers. Reaches every traveller using the app, in their language, with the audio cued at the right moment on the ground.

For regions and destinations, this can scale: a single highlight, a curated set of stops covering your area, or full coverage of a route or municipality.

Quoted per project. Annual rates available for regional partners and DMOs.

White-label app.

Your own GPS audio guide app, built on the Xplore Norway technical platform, branded with your identity. Useful for DMOs, municipalities, hotel groups, or operators who want their own branded product without building from scratch. We supply the engine; you supply the content (or commission it from us).

Quoted per project. Includes setup, content production, and ongoing maintenance options.

Footage and content licensing.

Access to the Xplore Norway media archive: 4K and high-resolution footage from across Norway, drone footage from regions covered, photography, and B-roll. For TV productions, broadcasters, documentary makers, or marketing teams who need specific Norway content fast.

Important note on react and reaction videos

Under Norwegian copyright law (åndsverkloven § 29), the sitatretten (right of quotation) allows brief use of copyrighted material for commentary, criticism, or analysis. It does not permit large-scale reproduction or commercial reuse. If you are producing react or reaction content using Xplore Norway material, a licence is required for anything beyond brief quotation. We're happy to license; we just need to be asked.

Licensing terms quoted per clip, package, or annual access.

Corporate and group tours.

Private guided experiences for corporate clients, incentive groups, agency familiarisation trips, and small group programmes. Single days in Oslo, multi-day Norway itineraries, or themed tours (food, hiking, architecture, infrastructure). Languages available: English, German, French, Swiss German, Norwegian.

Corporate pricing is different from the consumer day-tour rate: larger groups, higher prep, hosting expectations, and longer effective working days. Quoted per programme. Half-day Oslo corporate programmes from NOK 12,000, full-day from NOK 18,000, multi-day programmes priced individually.

Speaking and presentations.

Talks and presentations on Norway: tourism, regional content, overtourism, the practical realities of Norwegian travel, or specific regional topics. Useful for industry conferences, agency events, university courses, or corporate offsites with a Norway theme.

Quoted per engagement. Travel costs separate.

Data partnership

Anonymised visitor insight from real travel behaviour.

The Xplore Norway app currently has a small but growing active user base. Once usage reaches statistical scale, we will offer anonymised aggregate insight on visitor flow, POI engagement, regional patterns, and seasonal behaviour. Useful for DMOs, regional planners, infrastructure investment cases, and tourism research.

This is a future product, not a current one. If your organisation has interest in regional travel data and wants to be part of shaping the product as it matures, please get in touch.

GDPR-compliant data collection is built into the app from launch.

Working with

Partners.

Current and past partnerships.

Current

JVB Travel

Self-guided Fjord & Mountain packages Bergen–Oslo: bus from Oslo or Bergen, mountain-lodge accommodation, luggage transport. Video production collaboration.

Beito Resort

Year-round Valdres mountain resort: Radisson Blu hotel, apartments and cabins, ski lifts in winter, hiking and via ferrata in summer. 12+ years of ongoing collaboration.

Beito Aktiv

Beitostølen ski school and year-round outdoor activity provider: lessons, guided hikes, climbing, equipment rental, corporate group packages.

Past

Additional past partners listed on request.

Not every partnership is currently active. Some operators have changed direction, scaled back, or closed. Listing past partners is part of being honest about a long track record.

Process

What working together actually looks like.

Every partnership starts with a brief conversation about what you actually need. There's no fixed package. After the call, you get a written proposal with scope, deliverables, timeline, and price. We don't take projects that conflict with the editorial position of the channel. If something we're asked to produce wouldn't pass the same content standards as an unsponsored video, we'll say so before the contract is signed, not after.

Payment terms: 50% on signature, 50% on delivery. Larger projects on milestone schedule.

All work is invoiced through Polybos Digital AS, Norwegian-registered (Org.nr 937 441 363).

Languages

Working languages.

All client work, contracts, and content production available in English, German, French, Swiss German, and Norwegian. Italian, Spanish, Portuguese, and Dutch: read but not produced.

Contact

Start the conversation.

Tell us what you're working on. We'll come back with a sense of whether and how Xplore Norway can help, and a proposal if there's a fit.

Email
info@xplorenorway.com
For business enquiries across all six services.

One business day.

Your details are emailed straight to us, used only to answer your enquiry, and not stored on this website.